The Star Wars Collector's Bible (Frito-Lay)
Frito-Lay, Inc.
DALLAS TX 75235-5224
also see Matutano (Spain)
also see Walkers (U.K.)
Puerto Rico licensee is Frito-Lay Snacks Caribbean
1997 United States snack food packaging and promotional materials.
1997 U.S. snack food packaging
Cheetos
13.5 oz. bag (one 3D motion card free inside)
15.5 oz. bag (one 3D motion card free inside)
Doritos Cooler Ranch
14.5 oz. bag (one 3D motion card free inside)
Doritos Nacho Cheesier
2.125 oz. bag (one motion disc inside)
3.5 oz. bag (one motion disc inside)
14.5 oz. bag (one 3D motion card free inside)
Doritos Pizza Cravers
2.125 oz. bag (one motion disc inside)
3.5 oz. bag (one motion disc inside)
14.5 oz. bag (one 3D motion card free inside)
Doritos Taco Supreme
3.5 oz. bag (one motion disc inside)
2.125 oz. bag (one motion disc inside)
14.5 oz. bag (one 3D motion card free inside)
Lay's Potato Chips
(Obi-Wan Kenobi action figure offer)
1.75 oz. bag
3.25 oz. bag
6 oz. bag
9 oz. bag
14 oz. bag
Lay's Pizza Flavored Potato Chips
(Obi-Wan Kenobi action figure offer)
1.5 oz. bag
3.25 oz. bag
6 oz. bag
9 oz. bag
14 oz. bag
multi-pack boxes
(adventure game printed inside box with cut-out game pieces on insert card)
Lunch 9 big bags (ANH game)
Lunch 9 big bags (ESB game)
Lunch 9 big bags (ROJ game)
Flavor 9 big bags (ANH game)
Flavor 9 big bags (ESB game)
Flavor 9 big bags (ROJ game)
1997 U.S. in-package promotions
3-d motion cards:
2x2.5" card with 20 frames of action from the movies.
han & chewie go to hyperspeed
luke & vader duel
X-wing attack
rebel frigate & star destroyer
imperial shuttle liftoff
han in gun turret
Luke chops Fett's blaster (1 in 20,000 bags)
Leia & 3PO on Hoth (1 in 20,000 bags)
3-d motion disks:
1.5" diameter disk with 2 images
tarkin / vader
leia / stormtrooper escort
luke / training remote
han / ben
luke & leia swinging
stormtrooper blasting
vader / ben
tie firing
lobot turning on
3po / wicket
han & chewie on endor
at-st firing
luke / emperor
lando in falcon
tie explosion
wedge / y-wing pilot
leia / r2
fett / luke bespin
luke / han
Wedge / X-wing
1997 U.S. employee clothing
polo shirt:
cream with Frito-Lay Star Wars Task Force embroidered logo in red, black, and white.
Approximately 100 made.
T-shirt:
black with Frito-Lay Star Wars logo.
in-store advertising material
391004: repeating base wrap [trilogy ingot, "Join the Celebration!", space battle art, Pepsi/Mt.Dew/Lays/Doritos logos]
header: Luke and Leia and "experience the adventure" shaped header
header: Jedi Luke and "free inside / collect all 20" rectangular header
shelf dangler: Doritos and Cheetos and cards and "experience the adventure"
shelf dangler: Lays and Ben figure and "Special Mail-in offer"
probably more
1997 Australia snack food packaging and promotional materials.
1997 Australia snack food packaging,
with thin vertical strip advertising tazos
230g Doritos Cheese Supreme
200g Ruffles Salt & Vinegar [purple motion tazos strip]
Ruffles 12 Pack
Ruffles 18 Mega Mix
80g Original Tasty Toobs [green techno tazos strip]
20g Thins Chicken
50g Thins Original
Thins Original 12 Pack
50g Thins Light & Spicy
100g Thins Light & Tangy
100g Thins Original
20g Thins Salt & Vinegar
Thins Twin Salt & Vinegar 12 pack
100g Thins Sour Cream & Chives
Thins 18 Family Favourites
Value Variety Pack 15 Packs (mixture of cheetos, doritos whatever else)
Thins & Ruffles Mix 18 pack
possibly more
1997 Australia tazos, one free in bags of chips
30 octagonal techno Tazos
(with slotted sides,
these can be connected together to construct different shapes or added to the Connect-A Tazo models)
20 magic motion Tazos
20 hologram Tazos
10 3D Tazos
3 Connect-A Tazo models:
X-wing
TIE
Imperial shuttle
The Official Tazos Collectors Album
1997 Thailand snack food packaging and promotional materials.
1997 Thailand snack food packaging.
1999 United States snack food packaging and promotional materials.
1999 U.S. snack food packaging
Doritos Nacho Cheesier!
3 1/2 oz. R2-D2 cartoon with game card inside
9 oz. R2-D2 cartoon with game card inside
14 1/2 oz. R2-D2 cartoon with game card inside
25 oz. SW logo with poster offer
Doritos Nacho Cheesier 3Ds
2 1/2 oz. with game card inside
6 oz. with game card inside
10 oz. with game card inside
Doritos Smokey Red BBQ
3 1/2 oz. Qui-Gon Jinn cartoon with game card inside
14 1/2 oz. Qui-Gon Jinn cartoon with game card inside
Lay's Classic Potato Chips
3 oz. Anakin Skywalker photo with game card inside
5 1/2 oz. Anakin Skywalker photo
5 1/2 oz. Anakin Skywalker photo with game card inside
7 1/2 oz. Anakin Skywalker photo
12 1/4 oz. Anakin Skywalker photo
13 1/4 oz. Anakin Skywalker photo with game card inside
21 1/2 oz. Qui-Gon Jinn photo with poster offer
Lay's Salt & Vinegar Artificially Flavored Potato Chips
5 1/2 oz. Jar Jar Binks photo with game card inside
7 1/2 oz. Jar Jar Binks photo
13 1/2 oz. Jar Jar Binks photo with game card inside
Lay's Sour Cream & Onion Artificially Flavored Potato Chips
3 oz. Queen Amidala photo
5 1/2 oz. Queen Amidala photo with game card inside
7 1/2 oz. Queen Amidala photo
13 1/2 oz. Queen Amidala photo with game card inside
Lay's Toasted Onion & Cheese Artificially Flavored Potato Chips
3 oz. Obi-Wan Kenobi photo with game card inside
5 1/2 oz. Obi-Wan Kenobi photo with game card inside
13 1/2 oz. Obi-Wan Kenobi photo with game card inside
1999 United States in-store advertising material
905112: oval header (Obi-Wan Kenobi and Darth Maul)
1999 promotional items
booklet/catalog of "ploids" mail-in goods
"Can't Resist" posters in 12 designs listed below,
available individually by mail-order from huge chip bags
"Can't Resist" game cards in 12 designs listed below.
A 13th card showing Mace Windu is EXTREMELY rare.
USA "Can't Resist" game cards
large cards, vertical format.
Card opens like a book to reveal tear-off game tabs.
Available in large bags of chips and by sending SASE.
A 13th card featuring "Mace Windu Can't Resist inquiry" is extremely rare.
small cards, horizontal format.
Card opens like a book to reveal tear-off game tabs.
Available only in small bags of chips.
Canada "Can't Resist" game cards
small cards, vertical format.
Card opens like a book to reveal tear-off game tabs.
Mace Windu verified in this format.
1997 Australia "Can't Resist" game cards
vertical format cards with black border.
Back of card has scratch-off game behind a pop-out panel.
Jar Jar Can't Resist / appetite
Watto Can't Resist / chance
Queen Amidala Can't Resist / duty
Anakin Can't Resist / helping
Sebulba Can't Resist / cheating
Padme Can't Resist / curiosity
Qui-Gon Can't Resist / instincts
Darth Maul Can't Resist / pursuit
R2-D2 Can't Resist / bravery
Obi-Wan Can't Resist / honor
Darth Sidious Can't Resist / domination
Nute & Rune Cant Resist / cowardice
"Can't Resist" locker posters,
available individually from winning game cards.
Same 12 designs as above (with additional photos to fill up the larger image area).
1999 U.S. instant-winner prizes,
in white mailer box or brown padded envelope, with "congratulations" note
1st prize: lightsaber electronic game
(275,000 possible, 24,153 awarded)
2nd prize: Darth Maul telephone
(137,500 possible, 13,855 awarded)
3rd prize: Queen Amidala telephone
(137,500 possible, 10,137 awarded)
4th prize: Darth Maul binoculars
(357,500 possible, 24,041 awarded)
5th prize: walkie talkies
(357,500 possible, 28,412 awarded)
: Jar Jar keychain
winner's list, 184 photocopied pages(!)
advertising and other promotional materials
life-size Queen Amidala standee (contest announcement)
Anakin Skywalker podracer cardboard tube-topper oval sign
large inflatable pod racer
dark green backpack with "SW EP1 TPM" and Lay's tag on zipper
tan backpack with "SW EP1 TPM" and Lay's tag on zipper
light blue T-shirt with "SW EP1" logo on breast and "Can You Resist" on back
black baseball cap with "Can you resist" logo on front and "SW EP1 TPM" logo on back
1999 Ad Kit (CD-ROM in 5-page folder)
small pamphlet showing Watto and "small format" displays
small pamphlet showing Jar Jar and "large format" displays
framed set of 13 large U.S. game cards and logos, given to some distributors
[photo]
1999 Canada snack food packaging and promotional materials.
snack food packaging
85g Doritos Fromage Nacho Cheese with Darth Maul photo and gamecard logo
70g Lay's Bar-B-Q with Jar Jar photo and gamecard logo
70g Lay's Ketchup with Obi-Wan Kenobi photo and gamecard logo
70g Lay's Regular Nature with Anakin Skywalker photo and gamecard logo
345g Wavy Lay's Ondulées Regular Rippled Ondulées Nature with purple Queen Amidala photo and gamecard logo
many more, I'm sure
1999 Puerto Rico snack food packaging and promotional materials
1999 Puerto Rico snack food packaging
1.5 oz. Doritos sour cream & onion
1.75 oz. Honey BBQ Flavored Corn Tortilla Chips (character shapes)
many more, I'm sure
1999 Puerto Rico snack food promotions
"Pelis Slides" mini film frames
Star Wars Foreign Mini-Film Frames
1. 3PO & blue sky
2. R2 walking among the rocks
3. Tusken Raider
4. Luke trying his father's lightsaber
5. Luke, Ben, & Han in Falcon cockpit
6. Vader head shot
7. Tarkin head shot
8. Luke in stormtrooper armor
9. five stormtroopers in a corridor
10. Ben with lightsaber ready
11. Han in his gunner station
12. Leia and 3PO observing the battle
13. TIEs in the trench
14. Luke on tauntaun
15. Han on Hoth with blaster up
16. AT-ATs shooting (front view)
17. Luke & R2 in the swamp
18. Luke in "the tree", lightsaber ready
19. Yoda in swamp (looking upward)
20. Yoda on Luke's back
21. Chewie at a console
22. Lando & guard in corridor
23. Lando kissing Leia's hand
24. Lando examining frozen Han
25. Vader on the gantry
26. ESB final scene
27. 3PO & R2 approach Jabba's palace
28. Jabba & Bib
29. Leia & blind Han hugging
30. Leia (slave) head shot
31. Chewie & Han at the ROJ pilots' brief
32. biker scout sitting on bike
33. Wicket holding spear
34. Chewie, Luke, & Han surrounded by spears
35. Han in black vest with gun pointed at him
36. Luke & Vader stand before the Emperor
37. Emperor pointing, by window
38. ROJ lightsaber duel
39. Falcon in Death Star tunnel
40. Special Edition logo
2002 United States snack food packaging and promotional materials.
2002 U.S. snack food packaging
9.5 oz. Cheetos Crunchy (Anakin Skywalker Star Pic photo)
Cheetos Hot Crunchy (Anakin Skywalker Star Pic photo)
11 oz. Cheetos puffs (Anakin Skywalker Star Pic photo)
10 oz. Cheetos X's & O's (Anakin Skywalker Star Pic photo)
Cheetos Crunchy 12-Sack (Jango Fett Star Pic photo)
Cheetos Puffs 12-Sack (Jango Fett Star Pic photo)
3.5 oz. Cracker Jack (Anakin Skywalker Star Pic photo)
7 oz. Doritos 3D's Jalapeno Cheddar (Padmé Amidala photo)
7 oz. Doritos 3D's Nacho Cheesier (Padmé Amidala photo)
7 oz. Doritos 3D's Zesty Ranch (Padmé Amidala photo)
Doritos cooler ranch
13.5 oz. Doritos Nacho Cheesier (Anakin & Padmé photos)
13.5 oz. Doritos Spicier Nacho (clone trooper photo)
Doritos Nacho Cheesier! 12-Sack (Jango Fett Star Pic photo)
Doritos cooler ranch 12-Sack (Jango Fett Star Pic photo)
Funyuns 12-Sack (Jango Fett Star Pic photo)
5.5 oz. Lay's Classic (Anakin & Padmé photos)
12.25 oz. Lay's Classic (Anakin & Padmé photos)
12.25 oz. Lay's KC Masterpiece Barbecue (Obi-Wan & Jango photos)
lay's sour creme & onion (Yoda photo)
Ruffles 3D's BBQ Blast
Ruffles 3D's maximum cheddar
7 oz. Ruffles 3D's Supreme Sour Creme & Onion (Obi-Wan Kenobi photo & Star Pic)
ruffles bbq
ruffles cheddar sour creme
12.25 oz. Ruffles Original
5.5 oz. Wavy Lay's Original (droids photo)
12.25 oz. Wavy Lay's Original (droids photo)
possibly more!
Planet Lunch Pack: box of 8 Bags Cheesy Pack
Planet Lunch Pack: box of 8 Bags Classic Pack
Planet Lunch Pack: box of 8 Bags Flavor Pack
Planet Lunch Pack: box of 24 bags
black plastic bucket with photo montages
(4 small bags of chips inside)
(exclusive to Target?)
The Life of Anakin
Jedi Heroes
Droids and Clones
large metal tin with photo montages
(3 medium bags of chips inside)
(exclusive to Sam's Club?)
The Life of Anakin
Jedi Heroes
Droids and Clones
30002323: large white cardboard box with Anakin & Obi-Wan sketch
2002 U.S. in-package promotions
5 different mini-flyers
Clone Troopers
R2-D2, C-3PO, & Obi-Wan Kenobi
Padmé Amidala & Anakin Skywalker
Yoda & Mace Windu
Zam Wessel, Count Dooku & Jango Fett
3D Star Pic,
free in Doritos 3D's, Cheetos, Ruffles 3D's, etc.
Hold it up to a bright light and a 3-d image appears!
9 different blue Star Pics
Mace Windu
Obi-Wan Kenobi
R2D2 [sic] & C-3PO
Yoda
Anakin Skywalker
Padmé Amidala
Count Dooku
Jango Fett
Zam Wessel
9 different green Star Pics (same 9)
9 different magenta Star Pics (same 9)
9 different red Star Pics (same 9)
1 yellow Star Pic
2002 U.S. in-store advertising material
large 9" yellow clone trooper 3D Star Pic (in cardboard sleeve)
life-size cardboard standees
Anakin Skywalker
Jango Fett
clone trooper
3-shelf cardboard display (Mace / Obi-Wan, ruffles 3Ds)
3-shelf cardboard display (clone troopers, cheetos, star pic)
two-sided cardboard header (Star Pics) 25x69.5"
250014: cardboard header (Yoda "Dip into the Adventure")
250015: cardboard header (AOC logo & 3 jars Tostitos)
PR4712: cardboard poster ("Find the Hero Inside", free CD-ROM)
posters, 11x17", exclusive to Publix grocery stores.
Dark Destiny
Fett Family
Jedi Justice
Skywalker Saga
other posters
2002 U.S. other promotional materials
Collector's Edition CD-ROM
2002 Canada snack food packaging and promotional materials.
2002 Canada snack food packaging
80g Doritos Extreme Bold BBQ with Obi-Wan photo
80g Doritos Extreme Cheddar & Sour Cream with Anakin photo
300g Doritos Fromage Nacho Cheese with Anakin & Padme photo
70g Lay's Hot BBQ with Jango photo
70g Lay's Ketchup with Padme photo
270g Lay's Classic Classique with Anakin & Padme photo
probably more
2002 Canada in-package promotions
3D Star Pic [same as 2002 U.S. above]
2002 Canada in-store advertising material
Frito-Lay 2005 promotions
Contributors The following people contributed information for this page: Anthony Woolley
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Page updated Thu May 12 19:50:53 2005 / Maintained by Martin Thurn
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