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Taco Bell Corp.

IRVINE CA 92814

(formerly a child company of Pepsico, Inc.)

also see Tricon Global Restaurants

• 1997 in-store promotions
  • cardboard full-color kid's meal boxes with fold-open scene and punch-out characters

    Tomart#	1997 kid's meal boxes
    FO6110	SW [note: features ESB photo]
    FO6111	ESB [note: TIE fighters are rearview]
    FO6112	ROJ (brown inside, with silver foil-like highlights)
    FO6113	ROJ (white inside, no silver)

  • children's toys, produced by Applause (originally planned as one toy per week for 7 weeks) polybagged with instruction sheet

    Tomart#	1997 kid's meal toys
    FO6102	Millennium Falcon gyro
    FO6103	R2-D2 playset with ANH Leia and multi-motion card
    FO6107	exploding Death Star spinner
    FO6105	floating Cloud City
    FO6104	magic cube (Vader & Yoda)
    FO6101	puzzle cube
    FO6106	balancing Boba Fett
    FO6108	Yoda (designed for childen under 3 years old)

  • in-store advertising materials

    Tomart #	1997 kid's meal in-store advertising
    SZ9027	cash register topper with rotating prize pointer
    	"collect all 7" translite
    	"collect all 7" 2x4' below-counter banner
    	"grab a kid's meal" translite
    	"collect all 7" window cling sticker (large, 36x46")
    	"collect all 7" window cling sticker (small)
    	R2-D2 mobile with 3 dangling kid's meal boxes
    	"collect all 7" cardboard header
    	"collect all 7" R2-D2 cardboard overlay / toy display with toys under plastic dome
    	R2-D2 "KID'S MEAL $2.99" die-cut window cling
    	toy-of-the-day small countertop display
    SZ9025a	R2-D2 "Collect all 7 toys..." yard sign (two holes at top and one at center)

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• plastic character tumblers (CANADA ONLY). 4" tumbler with 5" articulated character topper (same as Kentucky Fried Chicken Hawaii?)
  • Vader
  • C-3PO
  • stormtrooper
  • R2-D2

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• 1997 "Feel the Force" sweepstakes materials
  • tray liner
  • official rules (one page, legal-size)
  • counter pad showing winning tickets
  • peel-off game pieces. Game pieces numbered 12 and higher are all instant-winners.
    1. Luke Skywalker
    2. Princess Leia
    3. Han Solo (rare, $100,000 prize winner)
    4. Obi-Wan Kenobi
    5. Lando Calrissian
    6. C-3PO
    7. Emperor Palpatine
    8. Darth Vader (rare, $10,000 prize winner)
    9. Yoda (rare, $1000 prize winner)
    10. Chewbacca
    11. R2-D2
    20. (wristwatch instant winner)
    21. Nien Nunb (food winner)
    22. Rancor monster (food winner)
    23. Salacious Crumb (food winner)
    24. Tusken Raider (food winner)
  • in-store decorations

    Tomart #	1997 "Feel the Force" advertising
    SZ9021	round mobile with cups
    	Vader / home theater dangler
    	"play..." countertop display
    SZ9023	Yoda & cup countertop display
    	floor standee (large Hummer photo)
    	C-3PO "Buy a Medium drink..." translite, 18x24" vertical
    	C-3PO "Buy a Medium drink..." translite, 22" square
    	Yoda "buy a combo" vinyl banner
    	"buy a combo" menu sticker
    SZ9028	asteroids / prizes large 2-sided window cling
    	Yoda / space battle large 2-sided window cling
    	C-3PO "next time" window cling
    	"play..." 36x46" window cling
    	"win..." 36x46 window cling
    SZ9029a	full-size character 2-piece door cling (3 different characters: Chewie, , and )
    	"last day to redeem" poster

  • black T-shirt with "Play the Feel the Force Game" Vader logo ("for employees only!")
  • outside-store decorations (thick corrugated waxed / plasticized cardboard)

    Tomart #
    	menu topper (head photo of Vader, stormtrooper, and Chewie
    SZ9025b	Yoda "Play the Feel the Force Game" yard sign (two holes at top and one at center)
    SZ9025c	"Win! Millions of prizes" yard sign (two holes at top and one at center)
    	huge vinyl roof banner

  • food service materials

    Tomart #	1997 "Feel the Force" food service materials
    FO6117	16 oz. paper drink cup showing R2-D2
    FO6116	22 oz. paper drink cup (with peel-off game piece) showing C-3PO
    FO6115	28 oz. paper drink cup (with peel-off game piece) showing Darth Vader
    FO6123	taco wrapper showing C-3PO
    FO6122	small bag showing R2-D2
    FO6121	medium bag showing C-3PO
    	large bag showing Vader

TPM posters offer, 1999-07

• posters, 99 cents each with food purchase
• in-store advertising material
  • 11475: 2-piece dome-top large window cling
  • 11476: large rectangular window cling showing poster 4
  • 11479: large heavy board hanger showing all four posters
  • 11483: four different 2-piece mobiles
  • 53448: trayliner "GET ALL FOUR POSTERS"
  • : 15x22" translite "POSTERS" showing Watto poster #3

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Copyright © 1994-2008 Martin Thurn, All Rights Reserved

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Page updated Sun Nov 9 15:48:37 2003 / Maintained by Martin Thurn